T Branding
AD Ting-An Ho
D Ting-An Ho
Y 2023

類別　Branding
設計　何庭安
年份　2023

De sidere 7.1 ︎︎︎

Founded in late 2023, De sidere 7.1 focuses on the precise concept of "Future Luxury," aiming to inspire the brand's audience with innovative ideas for the next generation through a new approach to purchasing. Aligned with the brand identity of De sidere 7.1, we propose a new image that combines technology and luxury, reflecting a forward-thinking, bold, and personalized spirit. The brand tone and manner are expressed through a clean and sophisticated design, featuring precise typography, compact letter spacing, intentionally large areas of uncentered text whitespace, and a dazzling yet refined color palette on the official website. This design captures the brand's Latin name, meaning "It comes from distant stars," creating a distant and futuristic brand atmosphere that embodies the spirit of De sidere 7.1.

鎖定在「未來的奢侈品」這個精準的概念之上，De sidere 7.1 成立於 2023年底，希望藉由新的購買方式啟發讓品牌群眾對下一個世代的 Future Luxury 產出各種新穎的想像。因應 De sidere 7.1 的品牌塑造方向，我們對於科技與奢侈的形象給出了一種新提案，因應前衛、大膽而個人化的精神，以簡潔而大器的 Tone & Manner 體現品牌調性，並透過精準俐落的字體、緊湊的字距、刻意大面積而不置中的文字餘白、炫目卻用色精練的官方網站，抓取出品牌名稱拉丁文「它來自遙遠星辰」這樣悠遠而科幻的品牌氛圍，組合成 De sidere 7.1 的品牌形象。