自行車文化探索館 Cycling Culture Museum


2020 年底,全球最大的自行車品牌捷安特 GIANT 興建啟用了他們的博物館:「自行車文化探索館」。此為全世界第一座融合自行車文化與數位體驗的博物館,從歷史出發,透過沿革、科學、工藝、情境、人因,乃至於城市政策等多種角度傳遞自行車文化的各式樣貌,循序漸進地將自行車文化介紹給全世界。

由於博物館的量體巨大,且乘載內容豐富而深遠,為了妥善的在空間中鋪陳不同維度的資訊,需要從品牌的眼光出發,以通透的觀點爬梳觀展體驗。叁式因此獲得邀約成為詮釋全館數位體驗的團隊。我們將從使用者體驗出發、揉合科技與美學,透過數量龐然可觀的品牌設計、互動設計、裝置設計、動態設計與沉浸式體驗劇場,期許來訪的遊客們得以進入自行車文化的世界。
Type Branding / Total Direction
Clientt GIANT
Production UltraCombos
Producer Hoba Yang
PM William Liu
CD Jay Tseng
AD Ting-An Ho
TD Nate Wu
HD Prolong Lai
Year 2020

類別 品牌設計 / 全館體驗
客戶 巨大集團
出品 叁式
專案管理 劉威利
製作人 楊家豪
創意總監 曾煒傑
藝術總監 何庭安
技術總監 吳思蔚
硬體總監 賴柏榕
年份 2020



完整專案詳述 Full Project ︎














完整專案詳述 Full Project ︎




捷安特 自行車文化探索館
GIANT: Cycling Culture Museum

Full Credit ::

Interactive Visual Design & Technics Integration by Ultra Combos
Client: GIANT
Agency: Cogitoimage International

Project Manager: William Liu
Producer: Hoba Yang
Creative Director: Jay Tseng
Art Director: Ting-An Ho
Techical Director: Nate Wu
Hardware Director: Prolong Lai

Programming: Nate Wu, @chwan1, Hoba Yang, Gim Chuang
Planner: Jay Tseng, William Liu, Chianning Cao
Visual Design: Ting-An Ho, Lynn Chiang, Hauzhen Yen, Glenn Huang, KeJyun Wu, Chianning Cao, Bei-En Wang, XingMei Wu, Liwei Chang, Tz Shiuan
Visual Supports: Asking Gee, Dan Zhang, Meng-Syuan Yu, Chien Xun Yang, Lin Zi Yin, Effie Liu, Fig Creative Studio, Hanqi Huang, Wen Chien Wu
User Interface Design: Ting-An Ho, Lynn Chiang, Hauzhen Yen, Glenn Huang, Chianning Cao, Bei-En Wang

Film Production: Boku Film (Wang Chuan Sheng, Cheng Yu Shing, Ping, Nicole, Shen Lye, Kichi Yang, Li Wan Zheng, Sam Hu, AKfly, Yu Lung Fei, Lee Ting Chy, Chen Hsing-Hao, Eugene Chang, Ju Shih Jen, Taipei Di Cinema LTD., Hong Chen Film Studio, Frank, Foresight Post Production, Chang Po Hui, Sofa Chen, i-View Post Production), Asking Gee Co., Nanez Chen, Mini Li

Animation: Hauzhen Yen, Ting-An Ho, Lynn Chiang, Glenn Huang, MIXCODE(Chiunyi Ko, TuBo Lee, Mibo Lin, UU, Tim Tseng, Caturkey, Fibo Lin, Daniel Jiang, Julian Chen), AYUAN DEEP, Kei Zheng, Dan Zhang

Technical Execution: Prolong Lai, Herry Chang, Ting-Yu Li
Mechanism Design & Execution: Prolong Lai, Diao Chiu, Yen-Hsiang Huang, Jye-Wen Yang, Chia-Wei Lin, Gu Mi Factory, Dong Huan Technology, Aroboto Studio, Hong Chiang Technology, Fengying Iron Material, Cheng Yu Space Art, Weisen Zhao
Mounting Supports: Yu-Ching Wu, Jye-Wen Yang, Chia-Wei Lin, Chia-Yun Song, XingMei Wu, Ting-Yu Li, Alex Lu, Liwei Chang
Projector Engineering: Qingtian System Technology
Sound System Engineering: J-Well Systems
Lighting Design: Dazai Chen
Score & Sound Design: The Flow Sound Design, Zhen-Yang Huang (Triodust), Your Own Studio, Ń7ä
Voice Acting: Jiazhang Xie, Manxuan Guo, Shuxin Ren, Chaomeng Wang
User Experience Consultant: Dan Wu
Copywriting Translation: Kim Huang
Space Arrangement: Cogitoimage International
Videograph: Ray Chang, Ting-Yi Chuang
Special Thanks: Isa Sung, Wayne Wang, 呂雅筑, Miao Lu, Fang Jing Hsu, Jinlun Ho
Year: 2020



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