自行車文化探索館 Cycling Culture Museum
2020 年底,全球最大的自行車品牌捷安特 GIANT 興建啟用了他們的博物館:「自行車文化探索館」。此為全世界第一座融合自行車文化與數位體驗的博物館,從歷史出發,透過沿革、科學、工藝、情境、人因,乃至於城市政策等多種角度傳遞自行車文化的各式樣貌,循序漸進地將自行車文化介紹給全世界。
由於博物館的量體巨大,且乘載內容豐富而深遠,為了妥善的在空間中鋪陳不同維度的資訊,需要從品牌的眼光出發,以通透的觀點爬梳觀展體驗。叁式因此獲得邀約成為詮釋全館數位體驗的團隊。我們將從使用者體驗出發、揉合科技與美學,透過數量龐然可觀的品牌設計、互動設計、裝置設計、動態設計與沉浸式體驗劇場,期許來訪的遊客們得以進入自行車文化的世界。
由於博物館的量體巨大,且乘載內容豐富而深遠,為了妥善的在空間中鋪陳不同維度的資訊,需要從品牌的眼光出發,以通透的觀點爬梳觀展體驗。叁式因此獲得邀約成為詮釋全館數位體驗的團隊。我們將從使用者體驗出發、揉合科技與美學,透過數量龐然可觀的品牌設計、互動設計、裝置設計、動態設計與沉浸式體驗劇場,期許來訪的遊客們得以進入自行車文化的世界。
完整專案詳述 Full Project ︎
![](https://freight.cargo.site/t/original/i/ed257975a85901b4e2c32ff7770b456609fe9a2e2acd7f9009a04e22c44910ba/clock.gif)
![](https://freight.cargo.site/t/original/i/c02bc036e1f3612a502c6a43d547a415911d5f48c0adda6fe0f351e14abf36ce/ccm_design_plan_05.png)
![](https://freight.cargo.site/t/original/i/8cc99451e579f001e663362331eef874d94e783b4d6b0378c2060d39906c04c6/cyclingmuseum_01_01.png)
![](https://freight.cargo.site/t/original/i/29ef9548f9e747e99602d01c5d5a9e9c4f63a2ec2c375d307d9b8510975fc750/cyclingmuseum_01_03.png)
![](https://freight.cargo.site/t/original/i/d9a44a981ac444039ab1048aeb14db18621caba74fb82e0726f40d8ad390feae/cyclingmuseum_02_01.png)
![](https://freight.cargo.site/t/original/i/06225d73be22d8a011ed5779c01206d8b6611de021459173a267345ecabe1642/cyclingmuseum_02_03.png)
![](https://freight.cargo.site/t/original/i/0bc13dad1aeef049c0da4c39ce4d2abdc680f982125b8ba30fd088e099b50a05/cyclingmuseum_02_08.png)
![](https://freight.cargo.site/t/original/i/1d6c882bc4cb0ff4cb59ba6ea7d73331cab16eba94f35c9c48ce0048b6c22dab/cyclingmuseum_03_01.png)
![](https://freight.cargo.site/t/original/i/de21dc0b6837390fccc52d01e6de6f9670caae8029214fa4dbd0cd5e67d0258d/cyclingmuseum_03_13.png)
![](https://freight.cargo.site/t/original/i/23381bb840b5bc240dbddfcc20e2ec1dfe2264048112d346a00ce7f18b8a1729/cyclingmuseum_06_04.png)
![](https://freight.cargo.site/t/original/i/58f3ef577e5279e427b30a1bf0583f9b21cddb2158da38476482221a2439db10/cyclingmuseum_06_10.png)
![](https://freight.cargo.site/t/original/i/1194f185beb2045a8dbd5a6af168050ad50b341a2e2d570aca124c001f6b3f1a/cyclingmuseum_06_03.png)
![](https://freight.cargo.site/t/original/i/6d9905afa5d0bff619b855ced764700d384afcd630b41cb5e761694b61d62bd9/cyclingmuseum_06_06.png)
![](https://freight.cargo.site/t/original/i/306075db54abaa00a2b0201b9402ba727417e692da772741392319fe4ad00218/cyclingmuseum_06_07.png)
![](https://freight.cargo.site/t/original/i/d3d7e376b2910c4028ab452dd3adb008b225550b663397a20c22dc67162d1702/cyclingmuseum_07_01.png)
![](https://freight.cargo.site/t/original/i/b6d7825b50787d65dc8c573b9bd235c9081a23d83b634628ec902829ed9b82e9/cyclingmuseum_07_03.png)
![](https://freight.cargo.site/t/original/i/b6705438244b6f36634b6259bac5affd49ee0080cfa476c3124cc50cfe421f14/cyclingmuseum_07_08.png)
![](https://freight.cargo.site/t/original/i/1a0f4644a6daf781f3149f986169e5e50704673ce5ec6a8bc912c6b26d9e17c5/cyclingmuseum_08_02.png)
![](https://freight.cargo.site/t/original/i/909b03a049a3fd8a3d8ab7fac3395873f5e0dad3aa1029f5638fae6c8b166331/cyclingmuseum_08_05.png)
![](https://freight.cargo.site/t/original/i/1607a615a9ea0757ce912e945b16538ccea665ac12d26e2963b97f670bdf6a72/__003.jpeg)
![](https://freight.cargo.site/t/original/i/0eb21fe21895b68a955a77269a8d49f7152bce819167267a54106e5caac2046b/__007.jpeg)
![](https://freight.cargo.site/t/original/i/f64862143226058ae1d65da6a8c3e4894df124517bc707620e0904b6fc320960/__001.jpeg)
![](https://freight.cargo.site/t/original/i/13172a957e3983cee651ee4b160d52a045cd9bf49a8bf43264187f6ab4e4c25c/ccm_outlook_03.jpeg)
完整專案詳述 Full Project ︎
捷安特 自行車文化探索館
GIANT: Cycling Culture Museum
Full Credit ::
Interactive Visual Design & Technics Integration by Ultra Combos
Client: GIANT
Agency: Cogitoimage International
Project Manager: William Liu
Producer: Hoba Yang
Creative Director: Jay Tseng
Art Director: Ting-An Ho
Techical Director: Nate Wu
Hardware Director: Prolong Lai
Programming: Nate Wu, @chwan1, Hoba Yang, Gim Chuang
Planner: Jay Tseng, William Liu, Chianning Cao
Visual Design: Ting-An Ho, Lynn Chiang, Hauzhen Yen, Glenn Huang, KeJyun Wu, Chianning Cao, Bei-En Wang, XingMei Wu, Liwei Chang, Tz Shiuan
Visual Supports: Asking Gee, Dan Zhang, Meng-Syuan Yu, Chien Xun Yang, Lin Zi Yin, Effie Liu, Fig Creative Studio, Hanqi Huang, Wen Chien Wu
User Interface Design: Ting-An Ho, Lynn Chiang, Hauzhen Yen, Glenn Huang, Chianning Cao, Bei-En Wang
Film Production: Boku Film (Wang Chuan Sheng, Cheng Yu Shing, Ping, Nicole, Shen Lye, Kichi Yang, Li Wan Zheng, Sam Hu, AKfly, Yu Lung Fei, Lee Ting Chy, Chen Hsing-Hao, Eugene Chang, Ju Shih Jen, Taipei Di Cinema LTD., Hong Chen Film Studio, Frank, Foresight Post Production, Chang Po Hui, Sofa Chen, i-View Post Production), Asking Gee Co., Nanez Chen, Mini Li
Animation: Hauzhen Yen, Ting-An Ho, Lynn Chiang, Glenn Huang, MIXCODE(Chiunyi Ko, TuBo Lee, Mibo Lin, UU, Tim Tseng, Caturkey, Fibo Lin, Daniel Jiang, Julian Chen), AYUAN DEEP, Kei Zheng, Dan Zhang
Technical Execution: Prolong Lai, Herry Chang, Ting-Yu Li
Mechanism Design & Execution: Prolong Lai, Diao Chiu, Yen-Hsiang Huang, Jye-Wen Yang, Chia-Wei Lin, Gu Mi Factory, Dong Huan Technology, Aroboto Studio, Hong Chiang Technology, Fengying Iron Material, Cheng Yu Space Art, Weisen Zhao
Mounting Supports: Yu-Ching Wu, Jye-Wen Yang, Chia-Wei Lin, Chia-Yun Song, XingMei Wu, Ting-Yu Li, Alex Lu, Liwei Chang
Projector Engineering: Qingtian System Technology
Sound System Engineering: J-Well Systems
Lighting Design: Dazai Chen
Score & Sound Design: The Flow Sound Design, Zhen-Yang Huang (Triodust), Your Own Studio, Ń7ä
Voice Acting: Jiazhang Xie, Manxuan Guo, Shuxin Ren, Chaomeng Wang
User Experience Consultant: Dan Wu
Copywriting Translation: Kim Huang
Space Arrangement: Cogitoimage International
Videograph: Ray Chang, Ting-Yi Chuang
Special Thanks: Isa Sung, Wayne Wang, 呂雅筑, Miao Lu, Fang Jing Hsu, Jinlun Ho
Year: 2020
GIANT: Cycling Culture Museum
Full Credit ::
Interactive Visual Design & Technics Integration by Ultra Combos
Client: GIANT
Agency: Cogitoimage International
Project Manager: William Liu
Producer: Hoba Yang
Creative Director: Jay Tseng
Art Director: Ting-An Ho
Techical Director: Nate Wu
Hardware Director: Prolong Lai
Programming: Nate Wu, @chwan1, Hoba Yang, Gim Chuang
Planner: Jay Tseng, William Liu, Chianning Cao
Visual Design: Ting-An Ho, Lynn Chiang, Hauzhen Yen, Glenn Huang, KeJyun Wu, Chianning Cao, Bei-En Wang, XingMei Wu, Liwei Chang, Tz Shiuan
Visual Supports: Asking Gee, Dan Zhang, Meng-Syuan Yu, Chien Xun Yang, Lin Zi Yin, Effie Liu, Fig Creative Studio, Hanqi Huang, Wen Chien Wu
User Interface Design: Ting-An Ho, Lynn Chiang, Hauzhen Yen, Glenn Huang, Chianning Cao, Bei-En Wang
Film Production: Boku Film (Wang Chuan Sheng, Cheng Yu Shing, Ping, Nicole, Shen Lye, Kichi Yang, Li Wan Zheng, Sam Hu, AKfly, Yu Lung Fei, Lee Ting Chy, Chen Hsing-Hao, Eugene Chang, Ju Shih Jen, Taipei Di Cinema LTD., Hong Chen Film Studio, Frank, Foresight Post Production, Chang Po Hui, Sofa Chen, i-View Post Production), Asking Gee Co., Nanez Chen, Mini Li
Animation: Hauzhen Yen, Ting-An Ho, Lynn Chiang, Glenn Huang, MIXCODE(Chiunyi Ko, TuBo Lee, Mibo Lin, UU, Tim Tseng, Caturkey, Fibo Lin, Daniel Jiang, Julian Chen), AYUAN DEEP, Kei Zheng, Dan Zhang
Technical Execution: Prolong Lai, Herry Chang, Ting-Yu Li
Mechanism Design & Execution: Prolong Lai, Diao Chiu, Yen-Hsiang Huang, Jye-Wen Yang, Chia-Wei Lin, Gu Mi Factory, Dong Huan Technology, Aroboto Studio, Hong Chiang Technology, Fengying Iron Material, Cheng Yu Space Art, Weisen Zhao
Mounting Supports: Yu-Ching Wu, Jye-Wen Yang, Chia-Wei Lin, Chia-Yun Song, XingMei Wu, Ting-Yu Li, Alex Lu, Liwei Chang
Projector Engineering: Qingtian System Technology
Sound System Engineering: J-Well Systems
Lighting Design: Dazai Chen
Score & Sound Design: The Flow Sound Design, Zhen-Yang Huang (Triodust), Your Own Studio, Ń7ä
Voice Acting: Jiazhang Xie, Manxuan Guo, Shuxin Ren, Chaomeng Wang
User Experience Consultant: Dan Wu
Copywriting Translation: Kim Huang
Space Arrangement: Cogitoimage International
Videograph: Ray Chang, Ting-Yi Chuang
Special Thanks: Isa Sung, Wayne Wang, 呂雅筑, Miao Lu, Fang Jing Hsu, Jinlun Ho
Year: 2020
Press
Behance - Exhibition and Signage featured