Packup Outdoor


The two co-founders who love camping always jokingly say that every camping is like moving a house, taking the equipment they love from home to the outdoors, and finally bringing the full load of memories back home. The name Packup Outdoor originated from The core concept of the brand is "exvension of home". We hope to share our own life experience and aesthetics with our friends through products. Packup Outdoor hopes to break the boundary between home and outdoor, integrate outdoor style equipment into daily life, and implement the original intention of the brand Outdoor Living For Life.

Packup Outdoor 為發源自台北的戶外品牌,命名緣起於品牌核心理念「家的延伸」,除了將自身的生活體驗與美學透過產品分享,也希望破除家與戶外的界線,讓戶外風格器材融入日常生活當中。為了達成此目的,Packup 的品牌識別與產品不以固定的風格出發,而是取自斜切角作為貫穿每一品項的預設角度,透過最低限的設計,營造「自由組裝」、「輕鬆拆解」的機能感極致,並為其發展了一系列各種尺寸、載體與用途的標誌、圖標與字型。

除此之外,由於 Packup Outdoor 的兩位創辦人都是工業設計背景,我們在打造戶外生活選擇之餘,經過深入訪談了解多數消費者雖然採購的是露營器具,但絕大多時間這些用品都是擺放在自家家裡,因此我們同時也追求「就算放在室內,也同樣能融入日常生活」的品質,不論是識別的佈局、金屬的佔比、外觀的輪廓、產品的色澤,都崇尚著「非黑即灰」的俐落氛圍,在眾多大地色、森林色系的類似品牌中,顯現格外低調而現代的氣息。 
Type Branding / CIS
AD Ting-An Ho
GD Ting-An Ho, Ruopu Li
MD Ting-An Ho, Ruopu Li
PH Tachung Liu, Henry Chen
PM Ting-An Ho
Year 2022

類別 品牌識別
藝術總監 何庭安
設計 何庭安,李若菩
動態 何庭安,李若菩
攝影 劉大中,陳竑霖
專管 何庭安
年份 2022







Full Credit ::

Client: Packup Outdoor
Production: TINGANHO.INFO

Art Director: Ting-An Ho
Icon Design: Ting-An Ho, Ruopu Li
Motion Design: Ting-An Ho, Ruopu Li
Photography: Tachung Liu, Henry Chen
Project Manager: Ting-An Ho
Year: 2022 




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