The BMW Group is playing a crucial part in shaping the mobility of the future – and constantly reinventing itself in the process. Its evolution from aircraft-engine manufacturer to premium mobility service provider is quite unique. Discover 100 masterpieces from the BMW Group’s first hundred years through selected exhibits at the BMW Museum. All are part of our successful history and motivate us to keep driving forward.

經過長達一世紀的品牌歷史，BMW 集團決定在 2016 年於世界巡迴舉辦全球特展，我們受託為 MINI 系列品牌規劃展覽視覺、互動牆面與官方網站App，展示過去百年來的汽車工業史。而後由於客戶回饋與現場反應極佳，後續於全國的所有旗艦店也都陸續追加了互動牆面以及展示平台。

Type Branding
Client BMW
Art Direction Ting-An Ho
Programming Ke Jyun Wu
Project Management Tim Chen
Production House Ultra Combos
Year 2016

類別　品牌塑造
客戶　MINI
藝術總監　何庭安
程式設計　吳克軍
專案管理　陳威廷
出品　叁式互動
年份　2016