亞琦 VAL CHEN 


畢業於實踐大學服裝設計學系,美術指導與服裝造型設計師——陳亞琦致力於「東西方融合」的造型設計,項目跨足時尚、人文藝術、劇場表演、商業及影視產業,提供專業的造型顧問、服裝設計與藝術指導。

為了彰顯亞琦所重視的「東西融合」設計風格,我們取樣了過去被汙名為台灣都市景觀之瘤、但其實本來引自一九二○年代西方的「鐵窗花」圖紋;將黑鐵工藝中繁複的花紋意象融入漢字構成的標誌之中,並衍伸出一系列周邊的工作室文書品項,以完善其品牌識別系統。得益於圖紋已然繁複與精緻,我們在品牌色彩應用上則相對收斂,徒留灰白二色,以詮釋亞琦所下——「屬於東方的現代主義」如此精準的命題。

Val Chen (亞琦) is a Taiwanese costume designer that committed to the design of "East-West fusion". Her project spans the fashion and film industry, providing professional styling consultants, fashion design and art direction. In order to highlight the style that Val has attached to, we have sampled the "Iron Window" pattern from Taiwanese cities; incorporating the complex patterns in the craft into the Chinese characters and extended a series of identity system.

The results are in line with the precise proposition of "Oriental Modernism" that Val is working on.

Type Branding
Client Val Chen
Design Ting-An Ho
Year 2019 

類別 品牌識別
客戶 陳亞琦
設計 何庭安
年份 2019

www.valchen.com







valchen.com

Type: Branding

Client: Val Chen

Design: Ting-An Ho

Year: 2019




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TING-AN HO
Art Director &
Graphic Designer
contact

tinganho.info
mail@tinganho.info
@2019 tinganho