TOYOTA Prius C


The Toyota Prius c (c stands for "city"), named the Toyota Aqua in Japan, is a full hybrid gasoline-electric subcompact hatchback manufactured and marketed by Toyota Motor Corporation. The Prius c is the third member of the Prius family, and combines the features of a Yaris-sized car with a hybrid powertrain. The Prius c is priced lower than the conventional Prius and has a higher fuel economy in city driving under United States Environmental Protection Agency test cycles.

Prius C,為 Toyota 豐田汽車推出的第三代油電混合車,其中「C」所指為「City」,即適合在城市行駛的小型車種,其功能主打為小型、方便輕駕、運動外觀。在 2018 年,他們推出了跨界版的過渡方案,並委託我們製作標準字與視覺形象。正因為體貼駕駛、運動外觀與環境友善的特色,加上 TOYOTA 是主打平民階層的大眾品牌,因此我們將主方向定位為「清晰、明亮」,因此並使用「青蘋綠」作為車款標準色,各式視覺的露出文字也使用相同色系,並與廣告公司及導演製作行駛於大小城市的電視廣告,完成方向明確而大器的形象塑造專案。
Type Branding
Client TOYOTA
Agency DJ Film Production
Director Aikolove Liu
Art Direction Ting-An Ho
Design Ting-An Ho
Year 2018

類別 品牌塑造
客戶 豐田汽車
導演 劉明群
設計 何庭安
年份 2018





Full Credits::

Type: Branding
Client: TOYOTA
Production Agency: DJ Film Production
Director: Aikolove Liu
Art Direction: Ting-An Ho
Design: Ting-An Ho
Year: 2018



Related Projects:



info

TING-AN HO
Art Director &
Graphic Designer
contact

tinganho.info
mail@tinganho.info
@2019 tinganho