水生相
Panorama of Inner Journey 

專案詳述 Case Study
Type Exhibition
Client National Museum of Art
Art Direction Ting-An Ho
Design Ting-An Ho
Year 2014
類別 展覽形象
客戶 國立台灣美術館
設計 何庭安
年份 2014




Info 設計背景



“Panorama of Inner Journey” is a 360 degree panoramic interactive theatre project held in National Taiwan Museum of Fine Arts. I was invited to design the visual identity for the theatre. The theme is, “水生相” in Chinese, which means “The Water Ripples of Mind” in Buddhist classics. The project focus on the interactive and random way of viewing. The construction and patterning changes every time when people walking differently in the theatre.

《水生相》由著名動畫導演王世偉所策劃,是一部結合互動藝術、新媒體藝術,透過360度環形投影所展出的動畫作品。

作品命名由來,取材自佛教經典金剛經中的「眾生相」一詞,展覽最具特色之處在於當觀者在空間中改變行走的方向與速度時,作品影像也會隨之解構與重組,使整個空間宛如一張隨時改變的巨大拼圖。2014年,於開展前兩個月,我接受了此展覽形象與視覺識別規劃的委託。




Design Concept 概念發想





Considering the theme which references the Buddhist classics, I prefer the visual to be more Oriental and Zen. I extend the strokes of logotype, transformed the text into graphics that flows like a quiet water drop.

作品《水生相》雖是數位媒體創作,但在和館方及藝術家初步討論後,我們得出共識:既作品名稱取材自佛教經典,則希望它由內至外是發散以禪味的,而非過度炫目的技術展示。

一反先前 為 STUDIO 411 發想的數位設計方法,這次在標準字的命名決策與發想會議中,我們向藝術家提議採用水生相中的「水」字作為主要意象。透過選擇秀逸的明體字,對於字體邊緣進行微調,使之形如水滴潺潺流下,並謹慎延伸筆劃長度,塑造緩慢而有方向性的流動感。




Visual System 基本系統



Through the different ways that water flows, the logotype imitates the walking pattern of viewers, grows into a massive and evolving puzzles of identity.

由於初步概念的完善,進入基本系統開發的階段便水到渠成。主視覺取自標題水流字體中,每一筆一畫之間相異的流徑,進而演變出不同的圖像;而藉由編排水流經開放的連接點逐漸生相的漸進感,呼應「水、生、相」的三個階段,同時也正是觀者在空間中迂迴游走閱讀作品的觀展方式。





In order to create the atmosphere of Zen, the identity avoids any digitized trend, like meaningless infographics, large number of symbols and flashing images. I expect that people can feel peaceful and calm when entering the theatre.

最後整合識別各項層面的製作物時,我們刻意迴避數位藝術常用的手法,不置入任何無意義的符碼,或是為了凸顯數位感的累贅元素,使之在芸芸眾數位藝術中絕世而獨立,徒存以真空妙有的禪味。最終呈現即如是。







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Awards
11th Asia Pacific Design Award - in Book
Outstanding Chinese Typography Award - Winner
ADC Young Gun Design Award - Winner



Publications
Hanzi ‧ Kanji ‧ Hanja
The Pictograms
Asia Pacific Design



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