Leviathan 2.0


專案詳述 Case Study
Type Event
Client The Ex-Rebel Lads
Design Ting-An Ho
Photography Tai-Ju Hsieh
Year 2016
類別 活動識別
客戶 前叛逆男子
設計 何庭安
攝影 謝岱汝
年份 2016




Info 專案背景



Leviathan 2.0 is a 2016 musical show with book and lyrics by Li-Yin Chien, played by Ex-Rebel lads, about a young story. within the street and the network culture as the background, the interpretation of a jealousy and love.

《利維坦2.0》是前叛逆男子劇團繼《新社員》後,由原班編導設計群再度推出劇場新作。故事內容以近未來的街頭與網路文化為背景,演繹一段關於忌妒與愛的青少年故事。在 2016 年,我們為此承接了此劇前期的宣傳計劃,並為此劇制定視覺識別與宣傳形象。


Previous works of the troupe 劇團過去作品


Concept 概念發想



Because the show is very different from its previous show, especially for the background settings, the emphasis on promoting "Leviathan 2.0" is focused on throwing out its Sci-fi & Cyberpunk mixing settings that is clearly different from the previous one.

由於與上一作的背景設定差異極為龐大,《利維坦2.0》的前期宣傳重點之一在於需要迅速丟出它與前作明顯的世界觀差異;以「近未來」「網路文化」作為發想重點,我們將上述作為關鍵字進行了發散式的視覺發想。在經過幾次風格會議後,呼應劇中黯淡而無機的未來世界觀,同時致敬二十世紀對於賽博龐克(Cyberpunk)中巨大招牌的想像,我們使用之銳利而粗厚的字體做為標題字,並透過繁複龐大的資訊量呈現排版,以點出此劇在背景設定的嚴謹之處。


Logotype Exploring 標準字測試

Visual Proposal 視覺導向



After determine the basic logotype style, based on subject matter considerations, the overall publicity strategy are used black and white as the integration. Using the data calculus, the random numbers piling the visual style up. The numbers will also be deliberately amplified to emphasize the "digital" styling.

確定基本字體風格後,基於題材考量,在整合視覺時也藉由不斷的暗示方式呼應作品的世界觀,整體宣傳策略皆使用黑底白字作為表現手法,並使用大量數據演算的亂數堆砌起視覺風格,在版面細節處凡是數字部分都會刻意被放大,以強調「數位」在此作品中所佔的分量。





Typography Exploring 排版風格測試

Advanced Use 應用宣傳



Through the combination of noise, random calculus and circuit, highlighting the cold world view of the show; in the propaganda DM placed the only hidden female role of the play, because the overall propaganda is full of dark and unknown visions, the hidden role is easily and particularly prominent.

透過噪點、亂數演算與電路的合用,在其中凸顯此劇中無機的世界觀,在周邊的多款 DM 中則安置著此劇的唯一隱藏角色,以白底黑字的簡潔方式構成版面;由於整體宣傳都呈現晦暗不明的冰冷視覺,藉此凸顯出此角色的不同之處。







Considering the stage style and the target audience, the final visual takes the actors as the main visual element, after few months publicity, successfully caused an immense response.

考量到舞台風格以及此次主打的客群,最終視覺則以主角群作為構圖元素,並極大化呈現角色魅力,結合標準字之形成強而有力之視覺。在為期半年的宣傳計畫後,順利完成此次前叛逆男子此次科幻新劇的宣傳策略,並在開演前後皆造成極熱烈的迴響。






Full Credits +


Graphic Design: Ting-An Ho
Photography: Tai-Ju Hsieh

Producer: Yen Nin Zheng
Director: Brian Wong
Script: Li-Yin Chien
Music Director: Tao Chiang
Stage Manager: Dai-Jun Lin
Lighting Design: Po-Hsin Liu
Stage Design: Shiou-Ho Wu
Costume Design: Yushen Lee
Action Design: Jun Hsu
Singing Director: Wen-Chi Lin
Director of Propaganda: Tai-Ju Hsieh
Assistant Director: Yen-Lin Wu
Executive Producer: Jing-Hua Hu
Rehearsal Assistant: Tzu-Yi Sun
Propaganda Execution: Jing-Kuan Tu
Ticketing Executive: Hue-Lin Huang
Image Record: Mei-Hsin Huang
Preamble Comics, Program Editor: Ya-Ting Po, Miyako

Client: The Ex-Rebel Lads
Year: July 2016



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