空明朝體的誕生，是希望讓文字運用如同呼吸一樣自然。字型設計師許瀚文在初步概念時，提出了這樣的構想：字型的美，是否能被直接感受？ 就像流水，如空氣，能自然流動於字裡行間， 讓設計和閱讀，都能恰到好處的發揮。 空明朝體，即是字型團隊提出的解答。由於製作字型工序繁複而龐大，在初步需要開啟群眾募資，因此我們受託為這套字體設計品牌塑造與視覺識別。

正因空明朝體的優美之處十分細微，在比對各家字體的相異後，我們決定以「如空氣般流動」這句話作為貫穿所有視覺內容。我們寄望做出一支像空氣般流動的品牌形象，即便是在吵雜的環境觀看，也依然令人感到心靜。動畫設計過程中，我們減少了平時對於加減速與力回饋的慣性，直到畫面如水一般柔軟而靜謐。在募資文宣部分，則使用大量動態影片與圖說解釋「明體字」、「內文字」、「繁體中文」、「復古造字」等特色之處，並提出讓空氣自然流動於字裡行間的訴求。透過以情感意念為主的宣傳影片，加上理性分析為輔的圖說文宣，動靜相交之下，由淺入深介紹空明朝體其幽微而隱晦的優美。

Ku Mincho Typeface was created with the vision of making typography feel as natural as breathing. Type designer Julius Hui posed the question: Can the beauty of type be directly felt—like water, like air—flowing seamlessly through text? This became the guiding concept. Our branding approach centred on the phrase “flowing like air”, aiming for a calm, fluid identity that resonates even in noisy environments.

Motion design was refined to achieve softness and tranquillity, while crowdfunding campaigns combined emotional storytelling with rational explanations, highlighting its features: Ming style, body text design, Traditional Chinese, and retro construction. Through this balance of emotion and analysis, Ku Mincho reveals its subtle elegance, offering both readers and designers a typeface that breathes with natural grace.