T Branding
D Ting-An Ho, Kumo Hsiao
3D Jie Liou, JiaZhen Hong, Hakurei Neko,
Sp Thx  Project On Museum
Y 2025

類別　品牌塑造
設計　何庭安，蕭嘉筠
3D　劉承杰，洪嘉震，岳乙宏，陳婷安，林佩珊
感謝　Project On Museum
年份　2025

Designing a brand for an emerging moving-image studio often allows for greater openness to experimentation and new methods. FPA studio embodies this mindset, which led them to commission a renewal of their brand identity. Through interviews, three core principles were identified: “form, playfulness, and assembly”. The result is a brand identity built on rapid iteration, forward-thinking approaches, and continuous transformation. This renewal enables FPA to articulate its vision clearly and apply it consistently across its work.

幫影像工作室做品牌有個好處，就是他們都滿敢玩的。全名 Floating Point Art 的 FPA studio 就是這樣的體質，也正因此體質，於是委託我們翻新他們的品牌識別。 「形式感」、「玩樂性」、「意義感」，帶著這三個經由訪談後爬輸出的品牌精神， TINGANHO 由此定調創意風格與調性，並委託 Kumo Hsiao 一起煮字體標誌與視覺風格，依此落入各項應用、印刷，與各種延伸品項。 高速迭代、前沿新穎與不斷翻動的品牌識別於是誕生。 得益於 POM 在前期紮下的基礎，經此翻修，FPA 得以分享自己的願景，用自己的語氣，説自己的故事。