幫影像工作室做品牌有個好處，就是他們都滿敢玩的。全名 Floating Point Art 的 FPA studio 就是這樣的體質，也正因此體質，於是委託我們翻新他們的品牌識別。 「形式感」、「玩樂性」、「意義感」，帶著這三個經由訪談後爬輸出的品牌精神， TINGANHO 由此定調創意風格與調性，並委託 Kumo Hsiao 一起煮字體標誌與視覺風格，依此落入各項應用、印刷，與各種延伸品項。 高速迭代、前沿新穎與不斷翻動的品牌識別於是誕生。 得益於 POM 在前期紮下的基礎，經此翻修，FPA 得以分享自己的願景，用自己的語氣，説自己的故事。

Designing a brand for an emerging moving-image studio often allows for greater openness to experimentation and new methods. FPA studio embodies this mindset, which led them to commission a renewal of their brand identity. Through interviews, three core principles were identified: “form, playfulness, and assembly”. The result is a brand identity built on rapid iteration, forward-thinking approaches, and continuous transformation. This renewal enables FPA to articulate its vision clearly and apply it consistently across its work.