Motion Type Project

Since the advent of motion graphic, it plays an important role in the dissemination of information. However, most of motion graphics are products of the Roman alphabet, relatively few examples of Chinese instead. Because of the difference between Oriental characters and Westerns, using the same design approach is not entirely appropriate.

In order to offering insights into Chinese design evaluation associated with the contents of design quality on motion, it is hoped that the findings of this study could facilitate understanding of how designers or design students learn the evaluation and unique of Chinese and Taiwanese motion graphics.

這是一個關於將漢字與動態設計接軌的專案。自平面設計進入動態表現以來，動態圖像設計（Motion Graphics）始終扮演文化傳播以及數位載體中的要角色。而至目前為止多數動態圖文案例中，著名案例皆以英文字體作為設計工具，未見特別針對中文動態設計做探討的相關作品與研究。

中文字體貫古至今，其中流變與種類極其繁雜，數量更以龐然數巨萬字計，其中各家設計風格之不同，包含筆畫、橫豎、撇捺、重心、結構等特性，與拉丁字母便有多處不同，若以歐美設計方法直接套用，則會有一定程度的抵觸之處。要突破此僵局，同時需涉略字體研究、平面設計、動態設計等領域，非一時所能完成；因此本專案開啟一系列將中文字體動態化的實驗，區分各家字體特性，一步步系統化的整理及發想動態，並藉由巨量的作品展示，以予未來的設計師們參考。

(Spontaneity Project)

Type Motion Graphics
Art Direction Ting-An Ho
Typography Ting-An Ho
Motion Graphics Ting-An Ho
Year 2017

(自發性專案)

類型　動態設計
藝術指導　何庭安
字體設計　何庭安
動態設計　何庭安
年份　2017

Go to MOTIONTYPEPROJECT.ORG︎

Award
Golden Pin Design Award - Best Design
Awwwards - Honorable Mention
CSS Award - SOTD Winner

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Exhibition
DeTour 2017, Hong Kong
Graphic Design Festival Paris 2017, Paris
The Delight of Chinese Character Festival 2017, Kaohsiung
meta Cross-Cutting Group Exhibition, Taipei
Porselein met Karakter, Netherland

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