Rolling Bar


2024 年底開幕的臺中勤美洲際酒店為台中高端旅宿的代表之一,餐飲服務也為在地美食提供更講究的選擇。而概念運動酒吧 「Rolling Bar」 位在酒店五樓,將保齡球主題結合餐飲服務,為台中的夜生活新增一處落點。走進 Rolling Bar 後,大家會立刻被位在正中央的保齡球道吸引目光。洲際酒店為此酒吧定調之品牌意象為「復古未來」,為呈現其故事,依此委託叁式團隊規劃牆面與天花板的動態視覺,於是我也隨專案藝術指導的委託,擔任美術設定。

為體現復古未來之主題,我們將動態牆面的表演主題聚焦於「太空」,並計算了客人的視角對球道遠景所產生的透視點,客人們若向球瓶處望去,會看見一個宛如位於球道終點的太空艙窗景;當保齡球被扔出之後,藉由動畫演出,保齡球宛如衝出球道、飛出窗戶後遠遊太空,歷經有如彈珠台射出太空之後的星際歷險,經歷宇宙盡頭後再回到保齡球機台的故事。個人希望大家在洗溝之餘,也可以收穫滿滿的情緒價值。

For Rolling Bar at Taichung Intercontinental, we created a “retro-futuristic” visual concept focused on space. By calculating the vanishing point of the bowling lane, the far end becomes a capsule window leading into an animated journey: bowling balls burst beyond the lane, fly into space, traverse stars and galaxies, and finally return to the machine. The design extends the game into a playful, cinematic experience, blending sport with narrative immersion. Since most folks end up in the gutter anyway, I wanted to make sure they still got a bit of fun out of it.

Type Branding
Production ULTRACOMBOS
Creative Director XiaoRu Kuo
Art Director Hauzhen Yen
Style Design Ting-An Ho
Technical Director TK Chen
Hardware Director Alex Lu
Project Manager Joseph Kuo
Animation MixCode Studio
Year 2024

類別 品牌塑造
製作 叁式
專管 郭仲輔
藝指 顏晧真
美設 何庭安
技術 陳廷愷
硬體 呂承翰
動畫 混合編碼工作室
年份 2024




Making Of




Full Credit ::

Type: Branding
Client: InterContinental Taichung
Production: ULTRACOMBOS
Creative Director: XiaoRu Kuo
Art Director: Hauzhen Yen
Styleframe Design: Ting-An Ho
Technical Director: TK Chen
Hardware Director: Alex Lu
Project Manager: Joseph Kuo
Animation: MixCode Studio
Year: 2024



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